Thursday, December 30, 2010

You've seen 2010, check out 2011...

You've seen 2010, check out 2011...

We are always looking for new legitimate ways to contact our customers with information that would be truly helpful. For us that consists of both those who have purchased from us previously, and those who are somewhere in the decision making process.

In Seattle we have saved the emails of most of our previous customers and just sent out the following email that we hope will be valuable to them (either personally or to a friend of theirs).

Our next step will be to revise the email for those potential customers who have not been in the store for awhile.

Hopefully something like this will be useful for you to create your own email - showing off our new flooring products. We are especially thrilled about the Strand and the Acacia products, but of course they are all great! If you would like us to send you the "pretty version" just email or skype one of us at the Seattle store and we will send to you.
Main body of email includes
simpleFLOORS logo

New flooring products at Seattle simpleFLOORS!

We hope you are enjoying the flooring that you purchased from us in the past!

We are excited to have recently brought in some new flooring options and would be honored if you could share them with any friends you know are looking for a new floor in 2011.

New Products
Check out our new flooring options, all additions to current collections. We would be happy to send samples to you - just EMAIL US (link) and let us know which ones you would like.

Strand Bamboo additions - The great strength of Strand (3000 janka) with beautiful hand-scraped character on a 5" x 6' board. The four stains have the latest in design demand, perfect for commercial or residential applications.

Cobra



Viper




Mamba



Python


also full collection links
Photo of each with a link to it was also listed (can send real email to you if you'd like to see it)


Terre Verte additions - Timeless style of smooth finished engineered wood. The new additions are Elm and Acacia with traditional stains.

Canton Elm, Amherst Elm , Bandera Elm, Desoto Elm, African Roma Walnut, Arpeggio, Acacia Walnut, Kazaar, and full collection links
Photo of each with a link to it was also listed (can send real email to you if you'd like to see it)


Old World Chisel additions - Subtle hand-scraped flooring with a satin finish create an elegant addition to any home.

Potomac maple, Richmond Eucalyptus, Natural Maple, Colonial Maple, and full collection links
Photo of each with a link to it was also listed (can send real email to you if you'd like to see it)


Envirocork additions - The "feel better" flooring!

Peniche, Quelez, and full collection links
Photo of each with a link to it was also listed (can send real email to you if you'd like to see it)


Of course we have our previous collections as well - here is a link to our main website to check out all our floors.
ALL our flooring

ODD LOT Specials (we detail listed them)

www.simplefloors.com
Please send me to a friend!

Then on the right side we have 3 featured articles..

Join Our Mailing List
If you know of any contractors or contacts within your company that you feel would benefit from
our newsletter updates and special offers please have them opt-in.

Best of 2010
I would have to say the photo contest was a "best of 2010". Customers got a chance to "show off" their beautiful new homes and also got a chance to win a trip! We received so many responses that were absolutely beautiful... we ended up expanding our contest from one winner to five winners!
CONTEST WINNERS
Check out more real photos from customers

simpleFLOORS Helping the Hungry during the Holidays Featured Article
We are thankful that we work for a company that cares about not only it's employees and
customers... but also the communitıes we live and work in. Our latest promoıon is helping the hungry, and assist our customers in saving money.
Special Discount-
20+ cans of food (or $30 donatıon to Food Lifeline), save 10% off any floor (except clearance items)
Please note that 37% of the people Food Lifeline serves are children, so food geared towards kids is always appreciated!

Want to help? Call us at 206.508.2939 or VISIT Food Lifeline


New flooring products at Sea

Monday, November 22, 2010

Help the Hungry and get Discount Flooring!

What I am thankful for this week... that we work for a company that cares about not only it's employees and customers... but also the communities we live and work in.

Our latest promotion will help the hungry, and assist our customers in saving money.

Here is the email I will be sending to my potential customers- if you want to do something similar, just check to see which local foodbank you will be supporting.

Email to customers-

Hi!

I am very excited about our new sale/promotion starting this week!

We are going to be supporting Food Lifeline (which is very close to my heart) and offering our customers a great discount by helping us collect food for the hungry in the area.

Discount-
20+ cans of food, save 10% off any floor (except clearance items)

Please note that 37% of the people Food Lifeline serves are children, so food geared towards kids is always appreciated!

If you have any questions or would like to place your order please call or come by.

Sincerely,

Tammi
Seattle simpleFLOORS
206.508.2939
tammi@simplefloors.com

P.S. If you are going to wait to buy your flooring, or have already purchased elsewhere but would still like to help please feel free to drop off your canned food donation or contact Food Lifeline directly at
http://www.foodlifeline.org/help/index.html

Monday, August 30, 2010

Favorite Flooring Flavor of the Week - Chris G.



Favorite Flooring Flavor of the Week


Name- Chris Gendron, Transportation Manager - simpleFLOORS

Favorite Flooring Product- Hardwood, Engineered

Collection- Terre Verte

Wood Species- Tigerwood

Qualities/Specs-
Thickness: 9/16"
Width: 5"
Length: 47 1/2 "
I go over: Both concrete or wooden subfloors
I can be: Glued, Floated, Nailed, or Stapled down
I am: Real Hardwood Engineered
Use: Residential/Commercial
Wood species: Tigerwood
Janka hardness rating: 2160
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Wear layer: 2.5mm Real Hardwood
Finish: German Klumpp brand Aluminum Oxide

Gloss level: Satin/Semi Gloss
Construction: 9-Ply
Cross Grain Engineered
Countries grown in: Brazil, Bolivia, Peru, Guatemala, Mexico
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural


Why is that flooring my favorite?
"No matter what you lifestyle is this natural product has a place in your home. The natural color variations and grain patterns are gorgeous! As the floor ages, it is like a fine wine, it only gets better with age. The natural exotic wood enrichens and becomes beautiful with golden hues and a slight red undertone. Not to mention the natural dark stripping that is the best part of the wood and namesake characteristic. On the same token it is not an over bearing or design specific grain pattern and can go with every lifestyle from contemporary to modern. Thumbs up on the Terre Verte Tigerwood."

Friday, August 20, 2010

Favorite Flooring Flavor of the Week - Wricky


Favorite Flooring Flavor of the Week

Name- Wricky Lee · simpleFLOORS Warehouse Operations Manager

Favorite Flooring Product- Laminate, True Timber Aged Hickory

Collection- True Timber

Color/Name- Aged Hickory

Qualities/Specs-

Thickness: 12mm
Width: 5"
Length: 47 5/8"


I go over: Both concrete or wooden subfloors
I can be: Floated
I am: Laminate
Use: Residential/Commercial
Strips per board: 1 Strip
Surface Design: High Gloss
Tongue & groove type: Glueless locking 4 sided tongue and groove
Core: HDF - High Density Fiberboard coreMicro-Beveled
Underlayment: Requires underlayment
Edge design: Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss Level: Medium Fine Gloss
Maintenance level: Easy
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 30 year wear warranty

Why is that flooring my favorite?
"My favorite is the True Timber - Aged Hickory because I like the dramatic grains of hickory that look like real wood without the high end cost of real wood. It has an attractive pattern with a beautiful gloss shining on top. Being that it is a top of the line laminate floor it has the necessary density to avoid the hollow sound of most laminate flooring at a great price."

Wednesday, August 11, 2010

Confessions of Cork Fan


In Sacramento, California - close to UC Davis, a university nationally lauded for its commitment to environmental sustainability - we have a lot of customers committed to purchasing ‘green’ flooring. The products available to these customers are more varied and better constructed than at any time in our consumer history.

At simpleFLOORS, we make it difficult not to be green.

One sustainable choice that we’re questioned about a lot is our Enviro-Cork line. The appeal of cork is its calm, welcoming look and feel. Our choices are natural brown shades, reminiscent of driftwood, that coordinate well with both earth tones and brighter, cooler colors. Use it in rooms where you want a comfortable floor that will mature with your family.

In our Sacramento store, we’re all rabidly against carpet for both health and style reasons. We do have a lot of customers who have a hard time picturing any other type of floor in the bedrooms, mostly because it’s softer and warmer than hardwood. With that basis, I’d especially recommend considering cork floors for bedrooms. Cork is noticeably warmer and gentler on feet and joints than many floors, and also hypoallergenic, antifungal, antistatic, insect-resistant, mold-resistant, fire-resistant, and did I mention environmentally friendly? Because it’s a great insulator, cork flooring can even reduce heating costs in your home! Love it!

Keep in mind that cork choices with natural grains and tones are much better at hiding dust and any wear that does occur. Cork flooring is comparatively easy to repair. Any major damage can typically be filled with a natural-colored putty or just recovered with a polyurethane finish. It also can recover from impact; heavy furniture may leave a mark but once it’s moved, your floor will actually rebound to close to its original condition, typically within 24 hours. And it’s a click-together floor, similar to laminate, so installation is really as simple as possible.

One more thing I’d like to point out is the fact that the Library of Congress, the Mayo Clinic, and the New York City and Boston Public Libraries all have cork floors in busy, open-to-the-public areas, and have for years. Many Frank Lloyd Wright houses, including the iconic Fallingwater, employ cork flooring in a resolution to use sustainable materials evocative of nature. It’s a beautiful, renewable product that’s been time-tested in a variety of settings. Why not your house?

Saturday, July 31, 2010

Favorite Flooring Flavor of the Week - Christian


Favorite Flooring Flavor of the Week

Name- Christian Rodriquez · simpleFLOORS NW District Sales Mgr

Favorite Flooring Product- Laminate, Masterpiece Cedar

Collection- Masterpiece

Color/Name- Cedar

Qualities/Specs-

Thickness: 12mm
Width: 5"
Length: random


I go over: Both concrete or wooden subfloors
I can be: Floated
I am: Laminate
Use: Residential/Commercial
Strips per board: 1 Strip
Surface Design: Silk
Tongue & groove type: Glueless locking 4 sided tongue and groove
Core: HDF - High Density Fiberboard coreMicro-Beveled
Underlayment: Requires underlayment
Edge design: Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss Level: Swedish Satin-Oil Semi Gloss
Maintenance level: Easy
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty

Why is that flooring my favorite?
"High Traffic? Have kids? Have Pets? Masterpiece collection is the ideal floor for homes with a busy lifestyle.
It's one strip, beveled edge planks really give it the appearance of an authentic hardwood floor, but also provides piece of mind knowing that at there are less risks with denting, dinging and scratching! Many attractive patterns and color tones, that all look very real once they are down, to me the mellow grain and color tones in the Cedar are aesthetically pleasing that's the main reason its my choice. Take a look there is a color or pattern for every one, even you!"

Sunday, July 25, 2010

Favorite Flooring Flavor of the Week - Brikena




Favorite Flooring Flavor of the Week


Name- Brikena Wilson · simpleFLOORS Assistant Controller

Favorite Flooring Product- Hardwood, 3/4" solid

Collection- Reclamation Plank

Wood Species- Oak

Color/Name- Indian Red

Qualities/Specs-

Thickness: 3/4"
Width: 7.87"
Length: 72"
I go over: Both Concrete or Wooden subfloors
I can be: Floated or Nailed down
I am: Solid Hardwood
Use: Residential/Commercial
Wood species: Oak
Janka hardness rating: 1360
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin/Matte
Construction: Hand-rubbed stains and charcoal washed grainInstallation rating: Easy
Structural placement: On Grade or Above Grade
Radiant heat: No
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"It is a gorgeous floor! I love its color, its feel... Everything about it says 'pick me'!"

Friday, July 16, 2010

Favorite Flooring Flavor of the Week - Larry F.



Favorite Flooring Flavor of the Week


Name- Larry Fields · simpleFLOORS San Francisco

Favorite Flooring Product- Hardwood, 3/4" solid

Collection- Passport2

Color/Name- Brazilian Walnut

Qualities/Specs-
Thickness: 3/4"
Width: 3 3/4"
Length: Random
I go over: Wooden subfloors
I can be: Nailed down
I am: Real Hardwood
Use: Residential/Commercial
Wood species: Brazilian Walnut/Ipe
Janka hardness rating: 3680
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Finish: German Treffic brand Aluminum Oxide
Gloss level: Satin/Semi Gloss
Construction: Solid Exotic Hardwood
Countries grown in: Brazil, Bolivia, Peru, Venezuela, Guatemala
Installation rating: Moderate
Structural placement: On Grade or Above Grade
Radiant heat: No
Warranty: 25 year wear warranty/lifetime structural

Why this flooring is my favorite:
"Very elegant looking, rich yet subtle grain and the natural tonal variations add wonderful character."

Monday, July 5, 2010

Favorite Flooring Flavor of the Week - Claude




Favorite Flooring Flavor of the Week


Name- Claude Moise · simpleFLOORS Regional Sales Manager

Favorite Flooring Product- Hardwood, Engineered

Collection- Old World Chisel

Wood Species- Hickory

Color/Name- Yucatan Hickory

Qualities/Specs-

Thickness: 9/16"
Width: 4 9/10"
Length: 47 1/2"

I go over: Both concrete or wooden subfloors
I can be: Glued, Floated, Nailed or Stapled down
I am: Real Hardwood Engineered
Use: Residential/Commercial
Wood species: Hickory
Janka hardness rating: 1820
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Wear layer: 2.5mm Real Hardwood
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin/Semi Gloss
Construction: 9-Ply Cross Grain Engineered
Countries grown in: North America, Europe, Asia
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"Old World Chisel Yucatan Hickory is my favorite floor!
The attractive appearance of the Coarse Effect Hand-scraped technique and the natural warmth of the color hues inherent in the Yucatan Hickory make it my favorite floor. This floor can uplift a drab room, compliment furniture, design schemes and add value to any home. The Yucatan Hickory is definitely a choice to be considered for any home owner looking to remodel their home."

Sunday, June 20, 2010

Favorite Flooring Flavor of the Week - Lyza



Favorite Flooring Flavor of the Week


Name- Lyza Perez · simpleFLOORS ESales
Favorite Flooring Product- Bamboo, Strand Woven

Collection- Nature Strand Woven

Wood Species- Bamboo

Color/Name- Zebrano Raw

Qualities/Specs-

Thickness: 1/2"
Width: 3 3/4"
Length: 72"

I go over: Both concrete or wooden subfloors
I can be: Glued, Floated, Nailed or Stapled down
I am: Solid Bamboo
Use: Residential/Commercial
Wood species: Bamboo
Janka hardness rating: 3000
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin
Kiln dried: Yes
Construction: Solid Bamboo
Countries grown in: China
Installation rating: Moderate
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"The Strand Natural has been my favorite ever since the beginning of working with simpleFLOORS! The color and interesting grain pattern complements my minimalist approach to design. Add its durability and being environmentally-friendly, I found my perfect floor! Love it! "

Sunday, June 13, 2010

Favorite Flooring Flavor of the Week - Jan


Favorite Flooring Flavor of the Week

Name- Jan Charles · simpleFLOORS eSales

Favorite Flooring Product- Cork, Cobblestone

Collection- Enviro-Cork

Wood Species- Cork Flooring

Color/Name- Cobblestone

Qualities/Specs-

Thickness: 3/8"
Width: 11 4/5"
Length: 35 1/2"

I go over: Both concrete or wooden subfloors
I can be: Floated
I am: Click Lock Cork
Use: Residential/Commercial

Green: Yes
Tongue & groove type:
Glueless locking 4 sided tongue and groove
Edge design: Squared
Finish: Poly Urethane
Gloss level: Matte
Construction: Top has high-density 1/8” thick cork surface. Center has high-density fiberboard core made from recycled post-production waste. Bottom has a 2mm layer of high-density cork underlayment.
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"I am having the Cobblestone Cork installed in my new condo. I love the fact that it is so warm in color tones (and the feet!). Muted tans, soft deep peaches and speckled with browns. Truly a work of art in itself! Decorating possibilities are endless as Cobblestone Cork works whether you live in a contemporary city condo, farm in the country or anywhere in between.

Installation is a breeze as our cork flooring "clicks together" - with the added bonus - the cork pad is attached!"

Sunday, June 6, 2010

Favorite Flooring Flavor of the Week - Danny




Favorite Flooring Flavor of the Week

Name- Danny Golden · simpleFLOORS, North Hollywood

Favorite Flooring Product- Hardwood, Engineered

Collection- Chattered Delfino

Wood Species- Maple

Qualities/Specs-

Thickness: 1/2"
Width: 6"
Length: 48"

I go over: Both concrete or wooden subfloors
I can be: Glued, Floated, Nailed or Stapled down
I am: Real Hardwood Engineered
Use: Residential/Commercial
Wood species: Maple
Janka hardness rating: 1450
Tongue & groove type: Precision milled 4 sided tongue and grooveSurface & technique: Hand-scraped, Chisel Impact
Edge design: Micro-beveled
Finish: 8 coats German Treffic Aluminum Oxide
Gloss level: Swedish Satin-Oil Semi Gloss
Construction: 9-Ply Cross Grain Engineered
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"I really like the Canyon French w/ darkened edges. I really love the charm and character of it. It reminds me of being in an English castle."

Sunday, May 30, 2010

Favorite Flooring Flavor of the Week - John Sanders



Favorite Flooring Flavor of the Week

Name- John Sanders - CMO

Favorite Flooring Product- Hardwood, Engineered

Wood Species- Ipe/Brazilian Walnut

Specifications
Thickness: 9/16
Width: 5"
Length: 47 1/2"
I go over: Both concrete or wooden subfloors
I can be: Glued, Floated, Nailed or Stapled down
I am: Real Hardwood Engineered
Use: Residential/Commercial
Wood species: Brazilian Walnut/Ipe
Janka hardness rating: 3680
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Wear layer: 2.5mm hardwood
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin/Semi Gloss
Construction:9-Ply Cross Grain Engineered
Countries grown in: Brazil, Bolivia, Peru, Venezuela, Guatemala
Weight: 54.70 lbs.
Sq ft per carton: 26.05/sf
Maintenance level: Easy
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural


Why is this flooring my favorite?"I have many favorites but right now I am really impressed with the Brazilian Walnut French Bleed option for its aesthetics. I could not use this solid construction in my own home as I would need a more stable engineered version. I have a concrete floor and the solid would warp. That being said, the species of walnut used has amazing color variation, plank to plank. Part of what separates a wood floor from a plastic laminate is this natural variation in tones and grains. They are rich colors as well, some with Merlot hues, some with Chocolate, some with a Sage tone. When these are randomized throughout the room it is an inspiring view and creates comfort. This is the perfect floor to add the French Bleed (dark edge) element on all four sides.
The dark edging between the strips of wood which individually contain the variety of colors, creates the frame of separation between the planks allowing the colors to visually POP out of the planks."

Sunday, May 23, 2010

Favorite Flooring Flavor of the Week - Dave West





Favorite Flooring Flavor of the Week

Name- Dave West · simpleFLOORS Partner, Seattle/Tukwila

Favorite Flooring Product- Hardwood, Engineered

Collection- Vintage Couture

Wood Species- Brazilian Teak/Cumaru

Color/Name- Brazilian Teak

Qualities/Specs-

Thickness: 1/2"
Width: 6 3/8"
Length: 47 5/8"

I go over: Both concrete or wooden subfloors
I can be: Glued, Floated, Nailed or Stapled down
I am: Real Hardwood Engineered
Use: Residential/Commercial
Wood species: Brazilian Teak/Cumaru
Janka hardness rating: 3540
Tongue & groove type: Precision milled 4 sided tongue and grooveSurface & technique: Hand-scraped, Chisel Impact
Edge design: Hand carved micro-bevel
Finish: 8 coats German Treffic Aluminum Oxide
Gloss level: Satin/Semi Gloss
Construction: 9-Ply Cross Grain Engineered
Countries grown in: Brazil, Bolivia, Peru, Costa Rica
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"I like the way it works with different furniture styles. The durability is also great, while the subtle distressing lets the natural color variation of the floor stand out. We have a customer who put over 3000sf of this flooring in his high end showroom at the Seattle Design Center and when I went to the Grand Opening gala I saw numerous people pointing at the floor and saying how wonderful it looked."

Sunday, May 16, 2010

Favorite Flooring Flavor of the Week - Muriel



Favorite Flooring Flavor of the Week


Name- Muriel Villamor · simpleFLOORS ESales

Favorite Flooring Product- Hardwood, 3/4" solid

Collection- Reclamation Plank

Wood Species- Acacia

Color/Name- Sunrise

Qualities/Specs-

Thickness: 3/4"
Width: 7.87"
Length: 72"
I go over: Both Concrete or Wooden subfloors
I can be: Floated or Nailed down
I am: Solid Hardwood
Use: Residential/Commercial
Wood species: Acacia
Janka hardness rating: 2400
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin/Matte
Construction: Hand-rubbed stains and charcoal washed grainInstallation rating: Easy
Structural placement: On Grade or Above Grade
Radiant heat: No
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"Has such warm, inviting tones with an impressive distress and grain pattern. It makes any room glow. Simply stunning!"

Wednesday, May 12, 2010

Taste. The Newly Renovated Esales department.


Taste. The Newly Renovated Esales department.

The Floors: Old World Chisel's Banaue
The cubes: Steelcase
The Chairs: Lider by Eames
The lighting: Infused Rice Paper

On the phones, loving the new Diggs and delivering floors nation-wide. Looking good esales!





Sunday, May 9, 2010

Favorite Flooring Flavor of the Week - Marc



Favorite Flooring Flavor of the Week

Name- Marc Genova · simpleFLOORS ESales

Favorite Flooring Product- Hardwood, Engineered

Collection- Vintage Couture

Wood Species- Hickory

Color/Name- Natural Hickory

Qualities/Specs-

Thickness: 1/2"
Width: 6 3/8"
Length: 47 5/8"

I go over: Both concrete or wooden subfloors
I can be: Glued, Floated, Nailed or Stapled down
I am: Real Hardwood Engineered
Use: Residential/Commercial
Wood species: Hickory
Janka hardness rating: 1820
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Hand carved, Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin/Semi Gloss
Construction: 9-Ply Cross Grain Engineered
Countries grown in: North America, United States
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"I like the fact that no stains are applied to this floor, revealing natural tones and grain character of the Hickory. It's incredibly durable, perfect for pet owners, a great value and goes with any decor from classic to contemporary."

Sunday, May 2, 2010

Favorite Flooring Flavor of the Week - Anica




Favorite Flooring Flavor of the Week


Name- Anica Pernes · simpleFLOORS Alpharetta, GA

Favorite Flooring Product- Hardwood, 3/4" solid

Collection- Reclamation Plank

Wood Species- Acacia

Color/Name- Saratoga

Qualities/Specs-

Thickness: 3/4"
Width: 7.87"
Length: 72"
I go over: Both Concrete or Wooden subfloors
I can be: Floated or Nailed down
I am: Solid Hardwood
Use: Residential/Commercial
Wood species: Acacia
Janka hardness rating: 2400
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin/Matte
Construction: Hand-rubbed stains and charcoal washed grain
Installation rating: Easy
Structural placement: On Grade or Above Grade
Radiant heat: No
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"Is there another like our Saratoga? It is....the most beautiful wood I know! A wood that caters to any style and decor; be it a cabin or a multi million dollar home.
The reds...warm browns with honey undertones give it dimension. While the distress shows off the woods true beauty...dark knots wild in their truest form. Each piece
as if hand picked to pull together the most perfect plank. The length and width makes a bold statement to any office space or home..whether on concrete or subfloor.
A rubber cushion reduces creaks and the vibration from foot traffic. A solid wood respected by all species for its Janka.

Is there another like our Saratoga? Mother nature smiles upon you....Simple Floors!!!"

Sunday, April 25, 2010

Favorite Flooring Flavor of the Week - Rocky





Favorite Flooring Flavor of the Week


Name- Rocky · simpleFLOORS CTO

Favorite Flooring Product- Cork, Harmony

Collection- Enviro-Cork

Wood Species- Cork Flooring

Color/Name- Harmony

Qualities/Specs-

Thickness: 3/8"
Width: 11 4/5"
Length: 35 1/2"

I go over: Both concrete or wooden subfloors
I can be: Floated
I am: Click Lock Cork
Use: Residential/Commercial

Green: Yes
Tongue & groove type:
Glueless locking 4 sided tongue and groove
Edge design: Squared
Finish: Poly Urethane
Gloss level: Matte
Construction: Top has high-density 1/8” thick cork surface. Center has high-density fiberboard core made from recycled post-production waste. Bottom has a 2mm layer of high-density cork underlayment.
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"I consider myself an Environmentalist, and am very conscious of what I put both in my home and in my body. Caring about myself includes having products that showcase my lifestyle. Cork flooring does this because it is a renewable resource, better for your body to stand on, and anti-microbial. My friends say I am 'too hippy-dippy' but when they see the Harmony cork flooring in my house they just think it is straight-out hip!"

Monday, April 19, 2010

Favorite Flooring Flavor of the Week - Jessica



Favorite Flooring Flavor of the Week

Name- Jessica Liu · simpleFLOORS San Jose

Favorite Flooring Product- Hardwood, Engineered

Collection- Vintage Couture

Wood Species- African Walnut

Qualities/Specs-

Thickness: 1/2"
Width: 6 3/8"
Length: 47 5/8"

I go over: Both concrete or wooden subfloors
I can be: Glued, Floated, Nailed or Stapled down
I am: Real Hardwood Engineered
Use: Residential/Commercial
Wood species: African Walnut
Janka hardness rating: 2400
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Hand carved, Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin/Semi Gloss
Construction: 9-Ply Cross Grain Engineered
Countries grown in: Africa Mainland
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"I have always loved Natural African Walnut ever since I started working for simpleFLOORS. Natural African Walnut has a gorgeous dark vertical wood grains throughout. If you look at it closer, you will see some beautiful pink tone, as well as very light spring orange shade. Armed with a 2400 hardness rating, this floor speaks for its form and function. It will work in a contemporary loft, as well as a transitional interior."

Friday, April 9, 2010

Februarys Winner of the "Win A Hardwood Floor" Contest


"My wife and I really appreciate the floors you sent us. When we won the contest we expected to received a mid grade floor that would be serviceable but not top notch. What we got, was an absolutely beautiful set of engineered maple flooring that looks fantastic in our home. The floors arrived only two weeks after we were informed that we we were the winners. We installed it a week a later and had no problems at all. The floors layed down perfectly and makes our house look like a brand new.
Thank you Simple Floors!!!!!" - The Horne Family

Thank you Horne family for your kind words and your participation in our free floor giveaway!

Everyone deserves amazing flooring.. its your turn! Pick your favorite at www.simplefloors.com and don't forget to submit your entry for our current flooring giveaway!

The Horne Family selected: Vintage Couture Aiden Maple flooring.

Monday, April 5, 2010

Favorite Flooring Flavor of the Week - Anne



Favorite Flooring Flavor of the Week


Name- Anne Evans · simpleFLOORS Sacramento, CA

Favorite Flooring Product- Hardwood, 3/4" solid

Collection- Reclamation Plank

Wood Species- Acacia

Color/Name- Prairie

Qualities/Specs-

Thickness: 3/4"
Width: 7.87"
Length: 72"
I go over: Both Concrete or Wooden subfloors
I can be: Floated or Nailed down
I am: Solid Hardwood
Use: Residential/Commercial
Wood species: Acacia
Janka hardness rating: 2400
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin/Matte
Construction: Hand-rubbed stains and charcoal washed grainInstallation rating: Easy
Structural placement: On Grade or Above Grade
Radiant heat: No
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"As a designer, I look for a floor with diversity & character, that can fit into many decors. Our Heritage Reclamation Plank Prairie is highly adaptable, from Rustic Cottages to Old World Villas, French Chateaus to mountain cabins and exotic settings. Its statement can say traditional, transitional, or make a contemporary juxtaposition. It has the richest depth of warm neutral colors with a unique character and true vintage artistic design. More importantly, its look can stand up to even the most active lifestyles, and to top it off, it’s green! What else could you want?"

Tuesday, March 30, 2010

Brown Box'in it = Green ?

For the simplefloors team, this pallet is a familiar site. For the past 5 years our packaging has been similar to this. They came in multiple colors and although this one is just in black and white, to make these cartons we purchase ink, dye and gloss coating in chemical format. Coating the cardboard with these additional elements (think juice-boxes) uses unnecessary chemicals and the gloss spray outer coating eliminates the ability for recycling in most areas, a double downer.
Simplefloors is not yet "picture perfect green", but in various corners of its operations we are making progress toward this end. Most of these changes are easy to make and cost very little or nothing at all. What is needed is ongoing conscious commitments to protect our environment. We are the first manufacture in our industry to green our packaging. When you provide roughly a million square feet worth of flooring any given month that means little steps have the ability to make a big impact on the environment.

Here are examples of the newly arrived generic brown (yet green) boxes with no coating.


These just arrived to the Suwanee GA, warehouse. Oakland CA and other locations receiving these as well.
The writing the left of the recycle logo reads "This box is brown intentionally. By allowing this box to be its natural color we are reducing the footprint on the environment. Please recycle this when you are done.

In a few months, the majority of the inventory in the warehouses will be sporting their new Green packaging.

Monday, March 29, 2010

Favorite Flooring Flavor of the Week - Tammi




Favorite Flooring Flavor of the Week


Name- Tammi Lynd · simpleFLOORS Seattle/Tukwila

Favorite Flooring Product- Bamboo, Strand Woven

Collection- Nature Strand Woven

Wood Species- Bamboo

Color/Name- Zebrano

Qualities/Specs-

Thickness: 1/2"
Width: 3 3/4"
Length: 72"

I go over: Both concrete or wooden subfloors
I can be: Glued, Floated, Nailed or Stapled down
I am: Solid Bamboo
Use: Residential/Commercial
Wood species: Bamboo
Janka hardness rating: 3000
Tongue & groove type: Precision milled 4 sided tongue and groove
Edge design: Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss level: Satin
Kiln dried: Yes
Construction: Solid Bamboo
Countries grown in: China
Installation rating: Moderate
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty/lifetime structural

Why is that flooring my favorite?
"The Strand product is so durable that it works great is multiple applications - real family homes like mine, rentals, kitchens, cabins, etc. The different shades available make it a work for various styles. The Zebrano is my favorite because it is fun! "

Sunday, March 21, 2010

Favorite Flooring Flavor of the Week - Stephen



Favorite Flooring Flavor of the Week

Name- Stephen Alexander · simpleFLOORS ESales

Favorite Flooring Product- Laminate, Masterpiece Warm Nutmeg

Collection- Masterpiece

Color/Name- Warm Nutmeg

Qualities/Specs-

Thickness: 12mm
Width: 5"
Length: random


I go over: Both concrete or wooden subfloors
I can be: Floated
I am: Laminate
Use: Residential/Commercial
Strips per board: 1 Strip
Surface Design: Silk
Tongue & groove type: Glueless locking 4 sided tongue and groove
Core: HDF - High Density Fiberboard coreMicro-Beveled
Underlayment: Requires underlayment
Edge design: Micro-Beveled
Finish: German Klumpp brand Aluminum Oxide
Gloss Level: Swedish Satin-Oil Semi Gloss
Maintenance level: Easy
Installation rating: Easy
Structural placement: Above, Below and on Grade
Radiant heat: Yes
Warranty: 25 year wear warranty

Why is that flooring my favorite?
"My favorite is the Warm Nutmeg, because I am a frugal man. It looks like wood, yet priced like laminate!"