Blogging and Natural Search - flooring websites

Blogging and Natural Search
I feel blogs are interesting... a neat way to learn about what is important to specific companies, or groups of people that contribute to their particular blog.

That being said, I have been recently enlightened and dismayed by the current trend to post totally non-sensical and fake articles in company blogs purely to get better search optimization on search engines.

Although I agree that getting the most out of your company blog... education for your employees and potential customers should be priority, extra clicks should just be frosting on the cake- not the entree. Reading some of the fake articles out there by others in the flooring business makes me sad (and angry when the "advice" is clearly wrong and just worded for more clicks) as I think it is our job to inform potential customers through our company blogs, not just get some free advertising.

Ok, I am jumping off my soapbox now.

Information re: Natural or Organic Search - Wikipedia
The Google, Yahoo!, and Bing search engines combine advertising and search results on their search results pages. In each case, the adverts are designed to look like the search results, except for minor visual distinctions such as their background color and/or placement on the page. Further, the appearance of the adverts on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them.
Because so few ordinary users (38% according to Pew) realized that many of the highest placed 'results' on search engine results pages were actually adverts, it became important within the search engine optimization industry to distinguish between the two types of content. As the perspective among general users was that all the results were in fact 'results', the qualifier 'organic' was invented to distinguish the real search results from the adverts. Because the distinction is important (and the word 'organic' has many useful metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. It is, as of July 2009, now in common currency outside the specialist web marketing industry, being used frequently by Google (throughout the Google Analytics site for instance).
Google claims that their users click (organic) search results more often than adverts, which has led them to rebut the research cited above.
The same report (and others going back to 1997) by Pew shows that users avoid clicking 'results' that they know to be adverts.