You've seen 2010, check out 2011...

You've seen 2010, check out 2011...

We are always looking for new legitimate ways to contact our customers with information that would be truly helpful. For us that consists of both those who have purchased from us previously, and those who are somewhere in the decision making process.

In Seattle we have saved the emails of most of our previous customers and just sent out the following email that we hope will be valuable to them (either personally or to a friend of theirs).

Our next step will be to revise the email for those potential customers who have not been in the store for awhile.

Hopefully something like this will be useful for you to create your own email - showing off our new flooring products. We are especially thrilled about the Strand and the Acacia products, but of course they are all great! If you would like us to send you the "pretty version" just email or skype one of us at the Seattle store and we will send to you.
Main body of email includes
simpleFLOORS logo

New flooring products at Seattle simpleFLOORS!

We hope you are enjoying the flooring that you purchased from us in the past!

We are excited to have recently brought in some new flooring options and would be honored if you could share them with any friends you know are looking for a new floor in 2011.

New Products
Check out our new flooring options, all additions to current collections. We would be happy to send samples to you - just EMAIL US (link) and let us know which ones you would like.

Strand Bamboo additions - The great strength of Strand (3000 janka) with beautiful hand-scraped character on a 5" x 6' board. The four stains have the latest in design demand, perfect for commercial or residential applications.

Cobra



Viper




Mamba



Python


also full collection links
Photo of each with a link to it was also listed (can send real email to you if you'd like to see it)

Terre Verte additions - Timeless style of smooth finished engineered wood. The new additions are Elm and Acacia with traditional stains.

Canton Elm, Amherst Elm , Bandera Elm, Desoto Elm, African Roma Walnut, Arpeggio, Acacia Walnut, Kazaar, and full collection links
Photo of each with a link to it was also listed (can send real email to you if you'd like to see it)

Old World Chisel additions - Subtle hand-scraped flooring with a satin finish create an elegant addition to any home.

Potomac maple, Richmond Eucalyptus, Natural Maple, Colonial Maple, and full collection links
Photo of each with a link to it was also listed (can send real email to you if you'd like to see it)

Envirocork additions - The "feel better" flooring!

Peniche, Quelez, and full collection links
Photo of each with a link to it was also listed (can send real email to you if you'd like to see it)

Of course we have our previous collections as well - here is a link to our main website to check out all our floors.
ALL our flooring

ODD LOT Specials (we detail listed them)

www.simplefloors.com
Please send me to a friend!

Then on the right side we have 3 featured articles..

Join Our Mailing List
If you know of any contractors or contacts within your company that you feel would benefit from
our newsletter updates and special offers please have them opt-in.

Best of 2010
I would have to say the photo contest was a "best of 2010". Customers got a chance to "show off" their beautiful new homes and also got a chance to win a trip! We received so many responses that were absolutely beautiful... we ended up expanding our contest from one winner to five winners!
CONTEST WINNERS
Check out more real photos from customers

simpleFLOORS Helping the Hungry during the Holidays Featured Article
We are thankful that we work for a company that cares about not only it's employees and
customers... but also the communitıes we live and work in. Our latest promoıon is helping the hungry, and assist our customers in saving money.
Special Discount-
20+ cans of food (or $30 donatıon to Food Lifeline), save 10% off any floor (except clearance items)
Please note that 37% of the people Food Lifeline serves are children, so food geared towards kids is always appreciated!

Want to help? Call us at 206.508.2939 or VISIT Food Lifeline


New flooring products at Sea

Understanding Noise and How it Relates to Flooring

Understanding Noise and How it Relates to Flooring

In the last few years noise has become a hot topic. One of the reasons for this change is that people are moving away from carpets to hard surface floors, such as hardwood and laminate flooring. It seems like every place you go there is "the newest and best underlayment". All these new products and product claims can be quite overwhelming and misleading. The purpose of this article is to provide a better understanding of noise and how it relates to flooring.
Complaints from condo owners about noisy neighbors are a constant issue. Some of these involve airborne sound sources (talking, music, plumbing), but many are due to the reverberation of footfall (people walking, running, to tap dancing!) or structure-borne noise that differs from its airborne counterpart.
The most commonly used terms in multi-family residential construction are the sound transmission class (STC) and the impact insulation class (IIC). These describe different types of noise, but are often interchanged or misunderstood.

What is noise?There are two basic types of noise and measurements used to rate the acoustical performance of the floor-ceiling assembly. They are airborne noise and stucture-borne noise. The measurements used to determine the acoustical performance of airborne and structure-borne noise is the Sound Transmission Class (STC) and the Impact Insulation Class (IIC).
- The STC measures the performance of the floor-ceiling assembly to stop or isolate airborne noise such as voices, radio, televisions, etc.
- The IIC measures the performance of the floor-ceiling assembly to reduce or isolate impact noise (footfall) people walking, dropping objects, furniture being moved, etc.

Building codes
Building codes have established standards for minimum noise performances of partitions between residences. Most states use the International Building Code (IBC) which calls for a minimum IIC & STC rating for multi-family dwellings for new construction at 50 (or 45 if field tested). The minimum IIC rating of 50 would be considered low or an affordable housing rating, while a 55 would be considered more of an average or mid range rating and a 60+ would be considered a luxury or high-end rating.

One of the most common mistakes in selecting a floor underlayment is to look at a product IIC rating and think that it will perform to the same rating in your building. An IIC rating is determined on the complete floor-ceiling assembly, not just the floor underlayment. When comparing floor underlayments it is important to request the official IIC report from the company. The test report should come from an accredited lab and should detail what the floor-ceiling assembly was tested at. In recent years there have been some companies that advertise IIC rating of 72 without explaining how the product was tested, leaving many uneducated builders thinking that's all they need.
Whenever architects, builders and contractors are concerned with impact noise they should take the time to evaluate what underlayment will be installed and have an experienced acoustical consultant review their plans.

Here is the link to our underlayments

http://www.simplefloors.com/how_to/accessories.aspx