Friends & Family Discounts

How many times have you had this happen?

Shoppers call or come in to the store and say, “Hey I had a friend buy from here. They just installed it last weekend; it looks great!” And right away half your job is done for you. You’re authenticated, set up in their mind as a reliable, solid business that won’t let them down. But you don’t have to wait for this target group to come into the store. Go out and find them!

Every satisfied customer is an advertisement immeasurably more effective then your best Day-Glo orange banner. Their friends and relatives are your new potential customers. You’d be crazy not to build on that foundation. For example, simpleFLOORS Seattle recently sent out thank-you notes to some chosen customers, enclosing discount cards to be handed out when their new floors inspired compliments.

In today’s market, everyone’s a little proud of their coupon-clipping skills. Give your customer a little more push to brag about theirs; reach out to them with a reminder of just how successful their flooring purchase was. simpleFLOORS Bay Area emails previous customers noting several websites where store reviews are welcomed, so that others can benefit from their positive experience. This builds an online supply of personal recommendations, and also helps customers refine in their own mind what makes simpleFLOORS such a great company to work with.

simpleFLOORS Georgia suggested thanking the referring customer with a small gift card, and the referred with a 10% off (or similar) discount – which then encourages the new customer to spread the word likewise. Reach out to your existing customers and you’ll be an active participant in design conversations all over town!

The Next Cool Thing

The Next Cool Thing is coming to Atlanta January 14th-16th 2011. Simplefloors is hyped to be a part of this three-day event which showcases members of the creative community such as interior designers, event planners, architects, builders, lighting companies, performers, artisans and craftsmen who will be filling a 90,000 square feet building at 1235 Chattahoochee Avenue in Atlanta. An expected creative element is that the sets/environments are all based on a film or TV theme.

The visual tribute honors the work of Georgia Production Partnership (GPP) and the growing film industry in Georgia. With the help of GPP, Georgia has become one of the top five States in the country for movie and television production.


Georgia Production Partnership from Georgia Production Partnership on Vimeo.


Barbara English of TO THE TRADE ONLY recently said of the event that “We realized the need to bring the creative communities together to introduce them to each other when Craig Miller, of the Georgia Production Partnership (GPP) and I discussed the perception that the state is lacking adequate resources to accommodate new business being generated here from Los Angeles and New York,” Barbara adds, “There is nothing the entertainment industry needs that can’t be found locally.”

The Georgia Production Partnership and TO THE TRADE ONLY partnered to create national awareness of Georgia’s rich, local talent and our mild weather, diverse shooting locations and international airport.

Simplefloors will be installing a variety of our floors in spaces throughout the event. We intend to make good use of the time and shoot our own production of an installation video providing a easy to understand step by step guide of the basic types of flooring installation.

Old World Chisel Acacia Room Scenes

Brando from the Chicago office, took a video class at the local Mac store and this is his first version. This is a compilation of the room scenes from the Old World Chisel collection. Its nice to see these in larger room scenes. Keep the creativity coming........

New Product addition

An even wood surface in the field of the plank, a slightly higher than normal gloss level. Hand burmished darkened areas throughout the flooring. Hand painted/darkened french bleed beveled edges outline the 6" width of each plank.

8 coats of treffic aluminum oxide, 1/2 thick real wood, multi-directional plied grains. Glue, nail or floating installation all approved with this exciting new high design release. We have it by the truckload. Buy it for just under half the price of it's $9 flooring store price. Its why we say....

simplefloors

taste. the difference

Product Videos

We are working on a series of information videos for all of our flooring collections. These videos contain highlighted details about the features of the collections and are designed to save you reading time. We have just started this project and are working on editing graphics and flooring pictures into the appropriate frames within the videos. Already It has been a fun project and the actual flooring consultants from e-sales dept, volunteered there time to do the scripts. We will not have all of them posted online for probably 2 months or so, still working debating internally the most user friendly, logical place to post these on the simplefloors site itself. Click here to check out our first test video 

Bamboo flooring that may surprise

Made of Bamboo, Premium Green's new strand woven hardwood flooring is not only breathtaking visually, it is a renewable "hardwood" floor produced organically without the use of fertilizers nor pesticides. The bamboo is harvested in approx 5 years and the plant it left alive and healthy to regrow once again. Something that can not be said for domestic tree species not to mention the exotic brazilian hardwoods that are under depletion.

If you want the exotic look of a brazilian hardwood the new strand woven collection might be the place to look. The original tones were in the steamed darker brown tones or the lighter natural tone. Now by mixing and weaving a variety of both we have the Charred and Raw options. Great choices and neutral colors all with an unexpected 3000lb janka hardness rating matching that of the Exotic Brazilian Walnut tree. This is twice the hardness rating as maple, standard bamboo flooring and Oak.

What about the cost? It is priced lower than our solid brazilian wood options.

So if you want the look and hardness rating of an exotic hardwood floor but do not like the idea of walking on the product of a dead rainforest, consider the strand woven bamboo option by premium green bamboo. Click here to view the color options of this new strand woven Premium Green bamboo flooring option